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Marketing PhD Candidate
Yajin Wang joined the marketing Ph.D. program in 2010. Her current research interests include social influence and brands, luxury products, conspicuous consumption and interpersonal relationships. Her research has been published in Journal of Consumer Research and Psychological Science.
"Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women" Yajin Wang and Vladas Griskevicius (2014), Journal of Consumer Research
“Rituals Enhance Consumption,” Kathleen D. Vohs, Yajin Wang, Francesca Gino, and Michael I. Norton (2013), Psychological Science
MKTG 3001 Principles of Marketing Sec. 020
This individual has no current activities on record.
M.A., 2010Mass CommunicationUniversity of Minnesota
B.A., 2007JournalismPeking University
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