Carlson School of Management

IBUS 4082W Brand Management

Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally.

Spring 2015

Section 030 LEC (56242)

4 credits

A-F only; Credit will not be granted if credit has been received for: IBUS 4082; prereq MKTG 3001, MKTG 3010, MKTG 3040; meets Lib Ed req of Writing Intensive

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