Carlson School of Management

IDSC 6442 E-Sourcing and E-Auctions

Traditional firms' planning process to establish e-business operational, sales, and Web-based marketing capabilities. Bundling, aggregation, digital product pricing policies. Technology standards, sponsored technologies. Industry infrastructures for e-commerce. Enabling technologies in business-to-business contexts. Web server and content management. Design issues. Hands-on with software development tools.

Spring 2014

Section 070 LEC (67818)

2 credits

A-F only; prereq MBA student

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