Carlson School of Management

MKTG 4050 Integrated Marketing Communications

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.

Fall 2014

Section 001 LEC (20652)

4 credits

Section 002 LEC (24292)

4 credits

A-F; prereq 3001, 3010, 3040

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