Carlson School of Management

MKTG 4080W Marketing Strategy

Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based.

Fall 2014

Section 001 DIS (13139)

4 credits

Section 002 DIS (23813)

4 credits

A-F; prereq 3001, 3010, 3040, 12 cr in marketing, sr; meets Lib Ed req of Writing Intensive

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