Carlson School of Management

MKTG 4082W Brand Management

Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally.

Fall 2014

Section 001 LEC (20654)

4 credits

Section 002 LEC (20655)

4 credits

A-F only; prereq 3001, 3010, 3040; meets Lib Ed req of Writing Intensive

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