Carlson School of Management

MKTG 4092H Globalization, Culture, and Brands

How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.

Spring 2015

Section 001 LEC (61579)

2 credits

A-F only; meets Honors req of Honors

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