Carlson School of Management

MKTG 6055 Buyer Behavior

Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.

Fall 2014

Section 060 LEC (19800)

4 credits

A-F only; prereq MBA 6210, MBA student

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