Carlson School of Management

MKTG 6082 Brand Management

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

Spring 2015

Section 001 LEC (50271)

4 credits

Section 090 LEC (50272)

4 credits

A-F only; prereq MBA 6210, MBA student

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