Carlson School of Management

MKTG 8810 Consumer Behavior Special Topics

Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis.

Spring 2014

Section 001 LEC (65878)

2 credits

max crs 4; 2 completions allowed; A-F; prereq Doctoral student or [master's program student, instr consent ]

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