Carlson School of Management

MKTG 8814 Consumer Judgment and Decision Making II

Draws from work on prospect theory and its derivatives. Anomalous choice. Emphasizes on applications to Marketing theory, from inter-temporal choice to regret and counterfactual thinking in consumers/managers.

Spring 2015

Section 001 LEC (67128)

2 credits

A-F; prereq Doctoral student or [master's program student, instr consent ]

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