Over the past decade, Professor Rohini Ahluwalia's work has focused on branding issues, including brand loyalty and brand extensions. But given her focus on consumer behavior, she's more recently examined how consumers use brands in their lives, in particular, to manage their needs.
Globalization, Culture, and Brands
How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.
Torelli, Griskevicius Release Books
The Rational Animal: How Evolution Made Us Smarter Than We Think by Associate Professor Vladas Griskevicius