Unlike many academics, Professor Akshay Rao worked in the corporate world after receiving his MBA. From managing sales people to making pricing, branding, and technology decisions, Rao was left feeling they often did a poor job -- operating out of instinct and industry lore, rather than "science." That's when he began his PhD program and took an interest in pricing.
Globalization, Culture, and Brands
How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.
Torelli, Griskevicius Release Books
The Rational Animal: How Evolution Made Us Smarter Than We Think by Associate Professor Vladas Griskevicius