Carlson School of Management

Remembering Professor Ivan Ross

Ivan Ross, consumer psychologist, long time Professor of Marketing at the Carlson School, Adjunct Professor of Psychology, University of Minnesota, and dear friend, passed away on December 10, 2012 after a short illness. He was 72.

After receiving his PhD in Consumer/Industrial Psychology from Purdue in 1966, Ivan worked for General Mills as Research Psychologist, where he was affiliated with the James Ford Bell Laboratories conducting Marketing Research, before joining the Carlson faculty as an Assistant Professor in 1968. He was promoted to Full Professor in 1974 and served as Marketing Department Chair from 1979 to 1981. Ivan was also a Visiting Associate Professor of Psychology and Sociology, Chapman College, Division of International Education/World Campus Afloat, Orange, California, early in his career (1967-8).

Ivan served as President of the Society for Consumer Psychology (formerly the Consumer Psychology Division 23 of the American Psychological Association), 1980-81, and was very active in the organization as a Member of the APA Council, Committee on Inter-Association Affairs, Membership Chairman, and member of the Fellows and Publication Committees. He was a Fellow of the Society for Consumer Psychology and also served as Consultant to the Department of Justice, the FTC, and the FDA.

Following his retirement in 1995, Ivan was a highly sought after consultant, specializing in legal and regulatory applications of consumer psychology. Ivan's original scholarship on a variety of topics pertaining to public policy and legal issues in marketing appeared in a host of stellar journals including the Journal of Marketing Research, the Journal of Marketing, the Journal of Business, the Journal of Applied Psychology and many others. Ivan will also be remembered for advising some outstanding Minnesota PhD graduates, including Russ Belk and Bob Dwyer.

Ivan was a Renaissance man with a scintillating sense of humor, a heart of gold, and a mind like a steel trap. The world was a livelier place with Ivan and we will miss him greatly.

Ivan is survived by his daughter Hillary, son Jonah, and partner Anne Morrow.

Professor Barbara Loken and Akshay Rao
Carlson School of Management

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