A huge motivation for Assistant Professor Yi
Zhu to join the Carlson School was its strong connection with the many
extraordinary companies in the Twin Cities. Developing connections with these
companies is a priority for Zhu because he feels the best research ideas come
from real situations.
Digital Marketing and Social Media
Marketing strategy and tactics have dramatically shifted with the rise of digital, social media, and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers.
Through a combination of case studies, best practice examples, current news items, and a planning project, students learn how the elements of a digital strategy is integrated with traditional media to connect to prospective customers.
Paving All Day,
Brand Enterprise students' work impacts CAT Paving's global marketing efforts
"It was an incredible opportunity to work with a
company that is truly global, and to understand
how marketing communications has to work on that scale."
- Anne Love, second year MBA student
Leveraging Cultural Equity for Building Iconic Brands in Globalized Markets
Carlos Torelli, Associate Professor, Marketing Department, Carlson School of Management
Marketing Seminar Series
schedule coming soon