Professor Rohini Ahluwalia and George John collaborate on a pronject.

Our Professors Are World-Renowned

The marketing faculty consistently ranks among the top 5 public universities nationally, and among the top 15 public and private universities nationally, in research productivity in the discipline's four major scholarly journals.

Professor Kathleen Vohs

Faculty Research Crosses Discipline Boundaries

Our faculty's footprint extends far beyond the marketing discipline, to management, economics, medicine, and psychology, with recent publications in exceptional impact journals and in the past five years, over 25 articles in premier psychology journals.

Professors Kathleen Vohs and George John

Our Faculty Research Is Award-Winning

Recent awards include the Annaliese Maier Research Award from the Humboldt Foundation in Germany (Kathleen Vohs), the AMAF Louis W. Stern Award (George John), the 3M non-Tenured Faculty Award (Yi Zhu), and JCR's Outstanding Reviewer Award (Joan Meyers-Levy).

Assistant Professor Yi Zhu

A New Faculty Member Joining Us in 2013

A new assistant professor specializing in quantitative marketing, e-commerce, new product development and the Chinese economy will be joining the department this fall - Yi Zhu (Marshall School of Business, Univ. of Southern California).

Associate Professors Tony Cui and Carlos Torelli

Two Faculty Awarded Tenure

Associate Professors Carlos Torelli and Tony Cui achieved tenure in 2013 and bring great value to the department in their respective areas of expertise. Torelli’s expertise includes cross cultural consumer behavior, global branding, and persuasion. Cui’s includes distribution channels, pricing, and competitive strategies.

 
The Marketing Department's world-class professors are leading voices in research and innovation. Their expertise and authority is evidenced in valued partnerships with our corporate community, global initiatives, and a rigorous, hands-on curriculum. Our graduates become the thought leaders of organizations and academia locally, nationally and internationally.

Featured Faculty

Professor Rohini AhluwaliaProfessor

Akshay Rao

 

 


Unlike many academics, Professor Akshay Rao worked in the corporate world after receiving his MBA. From managing sales people to making pricing, branding, and technology decisions, Rao was left feeling they often did a poor job -- operating out of instinct and industry lore, rather than "science." That's when he began his PhD program and took an interest in pricing.

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Highlighted Course

Globalization, Culture, and Brands

How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.

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