Institute Home Page

Marketing Excellence Begins Here.

The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.

Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.

In a new, conclusive National Cancer Institute report, Professor Barbara Loken and her co-authors have reached the government's strongest conclusion to date that tobacco marketing and depictions of smoking in movies promote youth smoking. "Now we need to use marketing to steer youth and others away from marketing," Loken says.

PRESS RELEASE
BARBARA LOKEN
NCI MONOGRAPH 19

Professor Akshay Rao's latest research examines the dynamics of modern elections through consumer choice. In a forthcoming Journal of Marketing Research paper on the "Nader effect," he looks at how the entry and exit of a third option in a field of choices can make a profound difference in consumer - and voter - preferences, and, in a forthcoming Journal of Consumer Research article, he studies the timing of campaign messages, concluding that "The fit of the right message with the right voter at the right time has never been more important to the outcome of a race."

AKSHAY RAO
PRESS RELEASE: THE "NADER EFFECT"
PRESS RELEASE: IT'S TIME TO VOTE
PAPER: NADER EFFECT
PAPER: IT'S TIME TO VOTE

From 2007-present, 38 research papers authored by Carlson School Marketing Faculty were accepted for publication in leading marketing journals – a concentration of research excellence nearly unheard of in academia.

RECENT RESEARCH
FACULTY EXPERTISE
NEWSLETTER: MARKETING MATTERS