The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.
Forthcoming: Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The
Moderating Role of Self-Esteem on Attachment to Differentiated Brands by Prof. Rohini Ahluwalia in the Journal of Consumer Research.
Forthcoming: Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativityby Prof. Kathleen Vohs and Asst. Prof. Joseph Redden in Psychological Science.
Carlson School Dean's Small Grant - Asst. Prof. Yi Zhu
Recent faculty awards, media coverage, and the common assets of our board member companies are all covered in the latest letter from Director Wayne Mueller in the Winter 2013 Marketing Matters newsletter.