Professors Kathleen Vohs & Vladas Griskevicius

Top 40

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

The Rational Animal book

Book Release Sept. 10

The Rational Animal: How Evolution Made Us Smarter Than We Think by Associate Professor Vladas Griskevicius shows that whether we're investing money or choosing a romantic partner, our choices are driven by competing evolutionary goals. And that behind some of our seemingly foolish decisions is a very wise system of decision making.

A seminar being taught in the Executive Education Center

April 18 Minnesota Camp

The Minnesota Camp brings to our campus, four top researchers in the field of marketing for a full day of presentations and research interactions. The goal is to foster academic inquiry via exposure to and collaboration with top minds in the field. This is the second year of the initiative.

Associate Professor Carlos Torelli's new book

Book Release Nov. 19

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Associate Professor Carlos Torelli bridges the gap between brand management and cultural psychology and provides a framework for imbuing brands with culturally symbolic meanings.

Professor Rohini Ahluwalia

Featured Faculty

Over the past decade, Professor Rohini Ahluwalia's work has focused on branding issues, including brand loyalty and brand extensions. But given her focus on consumer behavior, she's more recently examined how consumers use brands in their lives, in particular, to manage their needs.
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The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

Awards & Grants


3M non-Tenured Faculty Grant Award - Asst. Prof. Yi Zhu

Annaliese Maier Research Award - Prof. Kathleen Vohs


Journal of Consumer Research Outstanding Reviewer Award - Prof. Joan Meyers-Levy

Carlson School Dean's Small Grant - Asst. Prof. Yi Zhu

Carlson School Faculty Award Winners -
-Assoc. Dean Mark Bergen
-Assoc. Prof. Vladas Griskevicius
-Prof. Deborah R. John
-Asst. Prof. Joseph Redden
-Prof. Akshay Rao

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Advisory Board

Advisory Board Member Michael Jonikas from Polaris IndustriesShadee Kazemi Carlson



Shadee Kazemi Carlson is the Director of Marketing Business Intelligence at Target Corporation. The marketing business intelligence team delivers insights and analytics to activate better marketing decisions and measures marketing health.

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From the Director

Director Wayne Mueller

Recent faculty awards, media coverage, and the common assets of our board member companies are all covered in the latest letter from Director Wayne Mueller in the Winter 2013 Marketing Matters newsletter.

The Institute in the Media


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