Professors Kathleen Vohs & Vladas Griskevicius

Top 40

Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.

Associate Professor Carlos Torelli's new book

Book Release Nov. 19

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Associate Professor Carlos Torelli bridges the gap between brand management and cultural psychology and provides a framework for imbuing brands with culturally symbolic meanings.

Professor Akshay Rao

Featured Faculty

Unlike many academics, Professor Akshay Rao worked in the corporate world after receiving his MBA. From managing sales people to making pricing, branding, and technology decisions, Rao was left feeling they often did a poor job - operating out of instinct and industry lore, rather than "science."
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The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

Faculty Publications

Forthcoming: "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle," by Prof. Joan Meyers-Levy in the Journal of Consumer Research.

Forthcoming: "The Price Had Better Be Right: Women's Reactions to Sexual Stimuli Vary with Market Factors," by Prof. Kathleen Vohs in Psychological Science.

February 2014: "Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women," by Assoc. Prof. Vladas Griskevicius in the Journal of Consumer Research.

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Advisory Board

Advisory Board Member Julie Moore from EcolabJulie Moore


Julie Moore is the Senior Vice President Global Marketing and Strategy, Institutional of Ecolab Inc., the world's leading provider of cleaning, food safety and infection prevention products and services. In her current role, Moore is responsible for driving global marketing excellence, Ecolab global brand development, and marketing functional leadership through strategic planning and talent development.

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From the Director

Director Wayne Mueller

Recent faculty awards, media coverage, and two oustanding professors are all covered in the latest letter from Director Wayne Mueller in the Summer 2014 Marketing Matters newsletter.

The Institute in the Media


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