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Advisory Board Bios

David A. Euson, G&K Services

David Euson, Vice President, Marketing & Sales for G&K Services, is a customer-driven marketing, sales, and business unit executive with extensive leadership experience. He has a strong track record of growing revenue, market share, and profits in highly competitive businesses and is responsible for leading G&K's marketing and sales organizations.

Prior to joining G&K in 2010, Euson was Vice President and General Manager for Jostens, Inc., a leading provider of achievement and affiliation products. He has also served as Vice President, Brand Marketing for Carlson Hotels Worldwide, a leading global hospitality enterprise and Vice President, Consumer Solutions, for Carlson Marketing Worldwide, one of the largest marketing agencies in the United States. Euson has spent over 15 years building his sales and marketing expertise in a number of senior positions with increasing responsibility at Ecolab, PepsiCo and General Mills.

Euson earned an MBA degree in Marketing and Finance from the University of Chicago and a BS from Iowa State University.

James S. Henney, Wells Fargo

Advisory Board Member James S. HenneyDuring a 25-year career in retail financial services, James S. Henney has held a series of marketing, product management and research management positions supporting a wide spectrum of businesses, including retail banking, mortgage, small business and wholesale banking.

Currently, he is Senior Vice President of the Enterprise Customer Insights group for Wells Fargo Bank. Reporting directly to the bank's CMO, his organization's main areas of focus are research and analysis on the company's brand and advertising programs, ethnic marketing, the customer experience and the creation of customer loyalty, integrated product offerings, and competitive intelligence.

Prior to joining Wells Fargo, Henney spent almost 15 years with Bank of America in both Seattle and San Francisco, where he was responsible for managing several customer research and analytic teams. Previous to relocating to San Francisco with Bank of America, he was the Research Director for Citibank's Mortgage business.

Henney studied for his PhD and completed his MBA at the University of Washington, in Seattle.


Paul Hillen, Cargill

Advisory Board Member Paul Hillen Paul Hillen was appointed the position of Vice President of Corporate Brand and Marketing for Cargill globally in December of 2011. He has responsibility for managing and building Cargill's brand globally, and for building the marketing capability and services in Cargill. This appointment is in addition to his other role of Global Growth Leader for Cargill's Food Ingredients and Systems businesses. In this role, he is responsible for the global growth portfolio, innovation system deployment and execution, and marketing capability for Cargill's $35 Billion food ingredient and systems businesses, including consumer packaged goods and foodservice.

Hillen currently chairs Cargill's corporate Marketing Council; and is a faculty member of the Cargill Marketing Academy and the Cargill High Performance Leadership Academy. He also sits on the University of Chicago Booth Business School's Advisory Board for the Kilt's Center for Marketing. He is a regular guest lecturer at the University of Chicago (Booth), Georgia Tech, and University of Minnesota (Carlson) schools of business.

Hillen previously held the position of President of the Cargill Food Systems Business Unit and the position of Vice President of Marketing for Cargill's Food Ingredient and Systems Businesses. He joined Cargill in 2001, as the Vice President of Marketing and Sales for the Food System Design businesses. Prior to joining Cargill, Hillen spent 15 years at Procter and Gamble. At P&G, he held positions in sales, sales management, brand management and general management, leading the beverage business just prior to joining Cargill. He worked on the Folgers, Millstone, Crisco, Hawaiian Punch, Sunny Delight and Pringles brands, among others while at P&G; and ran P&G's soft drink bottling business.

Hillen recently served on the board of directors of Integrated Bakery Resources, Inc., and has served on other non-profit and for-profit boards in the past.

Carmen Johnson, General Mills

Headshot of Carmen Johnson from General Mills Carmen Johnson, Director of Global Consumer Insights, is currently responsible for providing insight and inspiration about consumers and operators to fuel category growth in the Convenience & Foodservice division. Carmen has been with General Mills since 2002 driving growth and innovation across the US retail divisions, Latin America in the International division, and in the central consumer insights organization.

Prior to joining General Mills, Carmen worked at Procter & Gamble in marketing and sales. Carmen is originally from St. Paul and holds a BS and MBA from the Carlson School at the University of Minnesota.

Kari Kaytor, Best Buy Co., Inc.


Shadee Kazemi Carlson, Target

Advisory Board member from Target, Shadee Kazemi CarlsonShadee Kazemi Carlson is the Director of Marketing Business Intelligence at Target Corporation. The marketing business intelligence team delivers insights and analytics to activate better marketing decisions and measures marketing health. Kazemi Carlson has also led teams in guest insights and merchandising at Target, and was formerly in Accenture's retail consulting practice.



David Kristal, Augeo Affinity Marketing

Advisory Board member David Kristal David Kristal is the founder, CEO and Co-Chairman of Augeo Affinity Marketing. Prior to forming Augeo, Kristal began his career as an attorney at Winthrop and Weinstine, then left the firm in 1993 to create and run the business development function at Weisman Enterprises, a large, privately held transaction management company. He joined Embers Restaurants as its CEO in 1998 to lead its turnaround effort, a result of which was the formation of Augeo.

Kristal earned his BS in Business from the Carlson School of Management in 1987, and his JD from Stanford Law School in 1990.



Tim Larson, Polaris Industries


Julie Moore, Ecolab

Advisory Board member Julie MooreJulie Moore is the Senior Vice President Global Marketing and Strategy, Institutional of Ecolab Inc., the world's leading provider of cleaning, food safety and infection prevention products and services. In her current role, Moore is responsible for driving global marketing excellence, Ecolab global brand development, and marketing functional leadership through strategic planning and talent development. She was previously Vice President of Global Marketing and Communications.

Prior to joining Ecolab in 2005, Moore held corporate marketing positions with increasing responsibilities at Land O'Lakes, Pillsbury and General Mills. While at Pillsbury she integrated five nationally acquired companies to build the largest baking business in the foodservice industry, and she led key growth strategies at Land O'Lakes. Her background also includes a role as a key strategist at Rapp Collins Worldwide, where she developed growth strategies for clients in diverse industries, including packaged goods, financial services, manufacturing and consumer direct.

Moore is an active member of the Long Range Planning Committee for the Women's Foodservice Forum. In addition, she is an executive sponsor for the Ecolab Women's Affinity Group and has served in several volunteer capacities in her community.

Moore graduated summa cum laude from St. Cloud State University, where she received a Bachelor of Science degree in quantitative methods and information systems. She received her MBA in marketing management from the University of Minnesota.


David Mucha, United Healthcare

David Mucha is Vice-President of Strategic Insights Group at United Healthcare, the commercial division of United Health Group, a Fortune 25 company serving over 70 million Americans with diversified health and well-being services.

Mucha has been at United Healthcare since 2004 and has responsibility for all primary market research related to campaign management, brand equity measurements, customer satisfaction and loyalty tracking systems, customer retention and acquisition modeling, growth strategies, new product development and launches, and advertising effectiveness.

Mucha has previously held similar positions with Fortis Financial Group and The Pillsbury Company; he also has twelve years of experience as a market research consultant.

Mucha is a member of the American Marketing Association and an active member at the Northfield MN Historical Society. He received his BA in economics from Saint Norbert College and his MBA from the University of St. Thomas.

Brent Sherwin, The Schwan Food Company

Brent SherwinSince July 2008, Brent Sherwin has served as Senior Vice President of Sales Operations and Strategy at Schwan's Consumer Brands, Inc. Sherwin has held positions of increasing responsibility at Schwan in trade marketing, brand management, and sales management since 2004. Prior to his career at Schwan, he held positions at International Multifoods, Pillsbury North America Sales, and G&K Services. He has over 25 years of executive management experience in sales and marketing.

Sherwin holds a Master of Business Administration degree from the Carlson School of Management and also sits on the Board of Directors of the NFRA, National Frozen & Refrigerated Food Association.


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