George John

George John, Professor and Chair of Marketing

George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department at the Carlson School of Management, also serves as the academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. John's work centers on the governance of inter-firm links. He is one of the nation’s leading experts in marketing channels, industrial marketing, and high-technology. John’s current research includes work on component branding and consumer guarantees, including the recently published article "Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," in the Journal of Marketing Research and the new piece “Assessing the Effects of a Channel Switch,” to be published in Marketing Science.

Areas of Expertise

Industrial marketing
Marketing of intellectual property
Technology markets
Marketing channels
High technology markets

Research

Full List of Publications

Recent Publications

"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (forthcoming).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh** and George John, Journal of Marketing Research (forthcoming).
"Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).

News & Activities

Selected Media

August 13, 2008 Fox News feature, "Beef Recalls at Cub."
August 12, 2008 WCCO News feature "Natural Gas Price Guessing Game Means Higher Bills."
July 17, 2008 Business Week article "Five Non-Biz Classes for Business Majors."
May 22, 2008 story, "Company Uses Customer Loyalty to Support Nonprofits," on CNN Money. This story was also carried by Forbes, Conde Nast Portfolio, and twenty other media outlets.
January 21, 2008 Automotive News feature, "Which Brand is Stronger, Scion or Prius?"
December 19, 2007, "This Holiday Tradition is Brought to You By..." Jeff Martin, USA Today (US and International Editions). This article has also been picked up by the Argus Leader and Campus Progress.

Recent Presentations

November 5, 2007 presented "Understanding Institutional Arrangements in Marketing" in the Carlson School Research Lecture Series.
June 7, 2007 served as discussion moderator for the Left Brain Session at the Creating and Cultivating Brand Connections conference co-hosted by the Institute for Research in Marketing and the Marketing Science Institute at the Carlson School of Management, University of Minnesota.

Contact Information

George John, Professor and Chair of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN 55455-0438 USA

(612) 624-6841, fax (612) 624-8804

johnx001@umn.edu

Instructional Profile