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From the Director

To read the annual letter from Wayne G. Mueller, Academic Director, please click here.

To read his latest letter in the Marketing Matters newsletter, please click here.

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Sustainability Update

Since the "Carlson on Sustainability" conference, we have assembled a white paper, "Fostering the Demand for Sustainability: Perspectives from Behavioral Science," where we describe the proceedings of the conference and make recommendations. Please visit our Sustainability page for more information.

Faculty Spotlight

When faced with threat, people who grew up poor are more likely to make risky financial choices in search of a quick windfall, according to new research from Marketing Professor Vlad Griskevicius, published in the Journal of Personality and Social Psychology.

Faculty in the News

New research from Professors Vlad Griskevicius and Kathleen Vohs finds that men's conspicuous spending is driven by the desire to have uncommitted romantic flings. But, do their spending habits actually attract women? Fox News covers the story.

Image of dice that say the words good and bad

Power and Bad Behavior

Arnold Schwarzenegger and the IMF's Dominique Strauss-Kahn are just the latest in a long line of celebrities and politicians who have found themselves in the news for behaving in morally reprehensible and self-destructive ways. Assistant Professor, Carlos Torelli helps explain why.

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.

News
Events

Study: A Scarcity of College Men Leads Women to Choose Briefcase over Baby

Ratio of men to women dramatically alters women's choices about career and family...»
Ducati in the Classroom

A Ducati Superbike 848 took center stage as students got a lesson in product and brand positioning....»
New Research May Make Vegetables More Appetizing for Kids

Redden's work could lead to greater consumption of vegetables and better nutrition...»
Tony Cui Named Marketing Science Institute Young Scholar

Assistant professor recognized as potential leader of the "next generation" of marketing academics...»
Griskevicius Receives SAGE Young Scholar Award

Award recognizes outstanding young researchers in personality and social psychology...»
A Scarcity of Women Leads Men to Spend More, Save Less

Research by Assistant Professor Vlad Griskevicius finds sex ratios influence financial decisions...»