Newsletter: Marketing Matters

"Keep your promises!" advises Assistant Professor Jane E.J. Ebert to companies planning new product launches.
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With the help of the Carlson School's Michael Houston, the American Marketing Association has formed a new Knowledge Coalition.
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Learn more about some of the newest members of the Institute's advisory board.
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Faculty Teaching Award Narasimhan Bergen
Faculty Award
The Carlson School's MBA Class of 2008 recently named Professor Mark Bergen Best Core Faculty member and Associate Professor Om Narasimhan Best Elective Professor. Prolific researchers and authors, Bergen and Narasimhan also share a dedication to excellence in education.

TechSig Award
Award
Professors Rajesh Chandy and Om Narasimhan have won the American Marketing Association's TechSig Best Paper Award for their article, "From Invention to Innovation: Conversion Ability in Product Development," co-authored with Brigitte Hopstaken and Jaideep Prabhu and published in the Journal of Marketing Research (August 2006).

Kathleen Vohs receives first SAGE Young Scholar Award
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Professor Joan Meyers-Levy has been chosen as the Holden-Werlich School-wide Professor of Marketing, an endowed professorship, and Professor Akshay R. Rao has received an endowed chair, the General Mills Chair in Marketing.
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Newsletter: Marketing Matters

Periodically, the Institute for Research in Marketing distributes our newsletter, Marketing Matters, to business leaders, academics, and alumni to keep them informed of current projects, cutting-edge research, and upcoming events. Please click below to read the latest issue.

Summer 2008 highlights include:

"Measuring the Meaning of Iconic Brands," an introduction to Assistant Professor Carlos Torelli's Brand Iconicity Scale.
New faculty hires, faculty honors, and publications.
The first in a new series, "Ask the Expert," with Assistant Professor Jane E.J. Ebert.
A recap of our 2008 conference, Carlson on Metrics.
A look at the American Marketing Association's new Knowledge Coalition.

Fall 2007 highlights include:

Letter from the Director, Akshay R. Rao
Faculty research highlights
Recaps of recent Institute events and information about May 2008's Institute for Research in Marketing conference, "Carlson on Metrics."
New Advisory Board member bios


	Spring 2007 highlights include: Letter from the Director, Akshay R. Rao New faculty publications Institute Associate Director Rebecca Monro's impressions of her Global Enrichment Elective trip to India Recaps of recent Institute events and information about June's Institute/MSI co-hosted conference, "Creating and Cultivating Brand Connections."

Fall 2006 highlights include:

Letter from the Director, Akshay R. Rao
A full recap of the Carlson on Branding Conference, May 19-20, 2006.
New faculty publications
2007 conference information

New research by Joan Meyers-Levy, published in the Journal of Consumer Research, suggests that the way people think and act is affected by ceiling height. Careful attention to this important design aspect of retail spaces can pay off for those with one eye on the ceiling and the other on the bottom line.

PRESS RELEASE
JOAN MEYERS-LEVY
THE INFLUENCE OF CEILING HEIGHT PAPER

Brand concept maps, developed by Deborah Roedder John and Barbara Loken, capture and analyze complex networks of strong, favorable, and unique brand associations in consumer memory, and they are making it easier for marketers to track - and ultimately influence - brand associations in the marketplace.

MORE INFORMATION
DEBORAH ROEDDER JOHN
BARBARA LOKEN

From 2007-present, 38 research papers authored by Carlson School Marketing Faculty were accepted for publication in leading marketing journals – a concentration of research excellence nearly unheard of in academia.

RECENT RESEARCH
FACULTY EXPERTISE
NEWSLETTER: MARKETING MATTERS