Robert W. Ruekert, Associate Dean of Undergraduate Programs and Professor of Marketing at the Carlson School of Management, specializes in marketing strategy, new product development, and brand management.  He is a Review Board member at the Journal of the Academy of Marketing Science and has published widely in top tier marketing journals including the Journal of Marketing Research, Journal of Marketing, and MIT's Sloan Management Review, among others.  In his capacity as the Associate Dean of Undergraduate Programs, Ruekert provides academic and budgetary oversight to the Carlson School's largest program at over 1700 students.  Ruekert has been with the University of Minnesota since 1981.

• Marketing Strategy
• New Product Development
• Brand Management

Full List of Publications

Recent Publications

• "The Impact of Two Special Issues on Brand Management," Robert W. Ruekert and Jungkeun Kim, Proceedings of the European Marketing Association Conference (May 2005).  Milan, Italy.
  
  
• "Upper Management Control of New Product Development Projects and Project Performance," Robert W. Ruekert, O. C. Walker, Jr., and Joseph Bonner, The Journal of Product Innovation Management (2002).  Vol. 19, p. 233-245.
  
  
• "Patterns of Cooperation During New Product Development Among Marketing, Operations, and R&D: Implications for Product Performance," Robert W. Ruekert, O. C. Walker, Jr., and Eric Olson, The Journal of Product Innovation Management (2001).  Vol. 18, p. 258-271.
  
  

Robert W. Ruekert CV

Full List of Publications

Recent Media Appearances

• October 15, 2007 Minnesota Daily article, "Carlson School Adds Nonprofit Major," by Ahnalese Rushmann.
  
  
• March 19, 2007 UMNews article "U of M Carlson School Launches Mobile Computing Program for Undergraduate Students and Parents."
  
  
• Nov. 14, 2006 Minnesota Daily article about a Carlson School student initiative to expand their menu of major areas of study, "Carlson Students Ask for Nonprofit Major," by Amber Shadewald.
  
  
• Sept. 29, 2006 Minnesota Daily article about the construction of Hanson Hall, "Officials Break Ground on New CSOM Building," by Vincent Staupe.

Selected Presentations

• "The Impact of Two Special Issues on Brand Management," with Jungkeun Kim, presented at the European Marketing Association Conference, Milan, Italy 2005.
  
  
• Introduction to the Special Session on the Marketing/Logistics Interface at the 1997 AMA Winter Educators' Conference titled, "Research on Interfunctional Integration: Review and Future Directions."
  

Selected Professional Activities & Honors

• Faculty Representative to the Advisory Board of the Institute for Research in Marketing, Carlson School of Management, University of Minnesota.
  
  
• Review Board Member at the Journal of the Academy of Marketing Science (2003-present).
  
  
• Associate Dean of Undergraduate Programs, Carlson School of Management (2001-present).
  
  
• Winner of the 1995 Hans B. Thorelli Award with Esra Gencturk and Terry L. Childers for the best paper published in the Journal of International Marketing in that year for the paper "International Marketing Involvement: The Construct, Dimensionality, and Measurement."

Robert W. Ruekert, Professor of Marketing and Associate Dean of Undergraduate Programs

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-510

Minneapolis, MN  55455-0438  USA

(612) 624-4898, fax (612) 624-8804

rruekert@umn.edu

Instructional Profile