• Competitive strategy
• Pricing
• Trade promotions
• Distribution channels
• Behavioral economics

Recent Publications

• "A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (forthcoming Sept/Oct 2008).  Technical Appendix.
  
  
• "Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (August 2007). 
  
  
• "The Rise of Power Retailers in China and Manufacturers' Counter Strategies," Z. John Zhang and Tony Haitao Cui (2006), PKU Business Review (in Chinese), Vol. 24, No. 4, p. 96-99.
  

Working Papers

• "Competitive and Welfare Implications of Gift Cards," Tony Haitao Cui and Z. John Zhang (2008).
  
  
• "'Let Me Talk to My Manager Again': Competitive Implications of Haggling," Tony Haitao Cui and Z. John Zhang (2007).
  
  
• "A Comparison of Rationing Rules in Bertrand-Edgeworth Competition," Tony Haitao Cui and Teck Ho (2007).
  
  
• "Fairness and Uniform Pricing," Yuxin Chen and Tony Haitao Cui (2006).
  

Selected Media

• March 13, 2008 Knowledge@Wharton article, "In the Game of Business, Playing Fair Can Actually Lead to Greater Profits."  This research has been picked up in a dozen other media outlets, including the Financial Times, Live Mint, and India's Economic Times.
  
  
• Fall 2007, "Fairness Pays," Marketing Matters: A Newsletter of the Institute for Research in Marketing.
  
  
• November-December 2007, "Discoveries: Fairness Pays Off," Minnesota: The Magazine of the University of Minnesota Alumni Association.
  
  
• September 24, 2007, "U of M Researcher FInds Fairness Leads to Beter Profits for Manufacturers and Retailers," University of Minnesota Press Release, University News Service and Institute for Research in Marketing.  Also picked up by EurekAlert, CRM Buyer, TechNewsWorld, Innovations Report, and Huliq.com.

Recent Presentations

• "An Experimental Investigation of Risk-Pooling Effect," presented at the INFORMS Annual Conference, November 2007, Seattle, WA (invited session).
  
  
• "'Let Me Talk to My Manager Again': Competitive Implications of Haggling," presented at the School of Economics and Management, Tsinghua University, June 2007.  Also presented at the INFORMS Marketing Science Conference 2007 at the Singapore Management University.
  
  
• "Fairness and Uniform Pricing," presented at the Bauer College of Business, University of Houston in April 2006.  Also presented at the INFORMS Marketing Science Conference 2006 at the University of Pittsburgh.
  
  
• "Fairness and Channel Coordination," presented at the AMA Summer Marketing Educators' Conference, Washington, DC, Aug. 2007; the School of Economics and Management at Tsinghua University; the INFORMS Annual Conference 2006, New Orleans/San Francisco, Nov. 2005; the Wharton Summer Applied Economics Seminars and Workshops at the Wharton School July 2004; and the INFORMS Marketing Science Conference 2004 in Rotterdam, the Netherlands.
  

Professional Activities & Honors

• 3M Non-Tenured Faculty Award, Carlson School of Management, University of Minnesota, 2007.
  
  
• Institute for Research in Marketing summer research funding, University of Minnesota, 2006.
  
  
• AMA-Sheth Doctoral Consortium Fellow, Texas A&M University, June 2004.
  
  
• INFORMS Marketing Science Doctoral Consortium Fellow, 2003, 2004.
  

Tony Haitao Cui, Assistant Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 626-6303, fax (612) 624-8804

e-mail:  tcui at umn dot edu

Instructional profile