Carlson School of Management

Participate in the Elite Eight Case Competition

Teams from eight schools are invited to participate in the Elite Eight Case competition, highlighting the challenges facing brand managers in today's competitive market place.

Past Competition Topics

  • Reviving mature brands within intensely competitive categories, Go-Gurt 2001
  • Extending franchises in the face of competitive giants, Freschetta 2002
  • Developing a brand in a highly fragmented business to business marketplace, 3M 2003
  • What is the implication of Customer Centricity for the Best Buy brand, Best Buy 2004
  • Positioning an industrial line of products in a business-to-business setting, Ecolab 2005
  • Is Cause Marketing the right way to re-energize Cheerios heart health credentials in the short and long term, General Mills 2006
  • Growing the Archer Farms brand within a highly competitive bottled water market, Target 2007


Questions? Contact Heidi Sandell (

Participant Responsibilities

Participants Responsible For:

  • Travel to and from the Minneapolis/St. Paul airport
  • Hotel accommodations in Minneapolis. We have a special rate at a nearby hotel
  • Any additional resources like textbooks that might help you develop your case

Past Participants

  • University of California Berkeley - Haas School of Business
  • University of Minnesota - Carlson School of Management
  • Duke University - Fuqua School of Business
  • Indiana University - Kelley School of Business
  • Northwestern University - Kellogg School of Management
  • University of Michigan - Ross School of Business
  • University of California, Los Angeles - Anderson School of Management
  • University of Pennsylvania - The Wharton School

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