Carlson School of Management News

Carlson School MBA Team Takes Top Prize at Indiana University Women's Case Competition

Wednesday, January 26, 2011

Carlson School MBA Team Takes Top Prize at Indiana University Women's Case Competition

The Carlson School MBA team of Rachel Endress, Dina Goodman, Amy Moore, and Elizabeth Woodwick captured first place at the 2nd Annual Indiana University Women's Case Invitational held at the Kelley School of Business January 20-22.

The competition for first-year women MBA students featured teams from eight of the top MBA programs in the nation. This year's challenge was to develop recommendations for Global Gifts, a nonprofit fair trade store that operates three locations in Indiana.

"I think what resonated with both the client and the judges was our understanding of their need to blend their business and their mission," said Woodwick. "Global Gifts has a story to tell through the artisans that Global Gifts support. We generated a range of actionable ideas that would make that story stronger and told more frequently, creating ripples through the local and global community."

For capturing top honors, the Carlson School team received a prize of $8,000. The Carroll School of Management at Boston College placed second while the Kelley School finished third. Other participating schools included the Marshall School of Business at USC, the Olin School of Business at Washington University, UCLA's Anderson School of Management, UNC Kenan-Flagler Business School, and the Wisconsin School of Business.


Pictured from left to right in photo: Rachel Endress, Dina Goodman, Amy Moore, Elizabeth Woodwick.

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