Carlson School of Management News

Stanford University's James Patell to Give Allan D. Shocker Lecture

Thursday, February 17, 2011

James Patell, the Herbert Hoover Professor of Public and Private Management and co-director of the Product Realization Network at Stanford University, will give the Allan D. Shocker Lecture Friday, March 11, from 2:00 to 4:00 p.m. in the 3M Auditorium. A reception will follow the event.

Patell will discuss lessons learned in the development of "Entrepreneurial Design for Extreme Affordability," an interdisciplinary project course at Stanford University. In the course, graduate students apply design, engineering, and business skills to create comprehensive solutions for challenges faced by the world's poor. Student teams collaboratively design product prototypes, implementation plans, and user experiences for entrepreneurial ventures in developing countries. Now in its eighth year, the course has partnered with 17 organizations in 10 countries in Asia, Africa, and Latin America. Projects have ranged from irrigation systems to solar-rechargeable lights to incubators for low birth-weight infants.

The Allan D. Shocker Lecture is an event sponsored by New Product Design and Business Development, a joint venture between the Carlson School, the College of Science and Engineering, and collaborating companies working together to create new products.

To RSVP, email

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