Carlson School of Management News

Kathleen Vohs Named First Land O'Lakes Professor for Excellence in Marketing

Wednesday, March 02, 2011

The Carlson School of Management has appointed associate professor Kathleen Vohs to the newly-established Land O'Lakes Professorship for Excellence in Marketing. The term professorship is made possible by a $250,000 gift from Land O'Lakes Foundation.

"Kathleen is doing cutting-edge work in marketing, drawing from psychology to predict the drivers of consumption, and is one of the most prolific and high-impact scholars in this area," said Sri Zaheer, Associate Dean of Faculty and Research. "She is also an amazing teacher. We look for all-round excellence when we award professorships at Carlson, and Kathleen was our top choice for the Land O'Lakes professorship."

"Land O'Lakes and the University of Minnesota have a long-standing history of collaboration, and we are proud to continue and expand on that tradition with the creation of the Land O'Lakes Professorship for Excellence in Marketing," said Land O'Lakes President and CEO Chris Policinski. "The development of future business leaders depends on maintaining the highest-quality, business-related educational and research standards, and we consider our commitment to the new professorship as an effective way to raise those standards. The selection of Kathleen Vohs clearly justifies our support."

Vohs has an extensive background in psychology and applies her understanding of psychological science to business issues in order to advance new areas of marketing research. Her research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self-processes (such as self-esteem); the effects of making choices on self-regulatory ability; the effects of the mere presence of money (and the psychology of money); and heterosexual sexual relations as predicted by economic principles.

Vohs has authored more than 110 scholarly publications and served as the editor of three books. She was named a McKnight Land-Grant Professor (2007-2009) -an honor bestowed to the University's most promising junior faculty members, earned a McKnight Presidential Fellow at the University of Minnesota in 2008, and received the 2008 International Society for Self and Identity Early Career Award.

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