Carlson School of Management News

"The New Branding Imperatives" to Be Discussed April 26

Thursday, April 05, 2012

Best-selling author and Tuck School of Business Professor Kevin Lane Keller is the featured speaker at the next Brand Matters on Thursday, April 26 at 7:30 a.m. Keller, author of Strategic Brand Management and Marketing Management, will deliver "The New Branding Imperatives" at the Carlson School.

The fee for the event in the Carlson School's 3M Auditorium is $25 and includes breakfast and parking. Online registration is open until April 23.

Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first hand knowledge of branding and a question-and-answer session.

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