Advertising Age editor Abbey Klaassen will present "New CMO Mandates: How data, digital, and distributed power are changing marketing, entertainment, and creativity forever" at the next Brand Matters on May 7 at 7:30 a.m. in the Carlson School of Management's 3M Auditorium.
Klaasen was named editor of the publication, a leading global source of information for the marketing and media industries, in 2009 after serving as its digital editor for five years. Prior to Ad Age, Klaasen was assistant editor at Mpls.St.Paul Magazine and wrote for Twin Cities Business.
Registration for Brand Matters is available online through May 3. The $25 fee includes both breakfast and parking.
Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with first hand knowledge of branding and a question-and-answer session.