Bruce Tait, recognized as a top 40 global "marketing guru" by Britain's AdMap magazine, will discuss "Leadership Brands--How the Right Strategy Wins in any Economy" at the next "1st Tuesday Speaker Series" on June 7 at 11:30 a.m. in the University of Minnesota's McNamara Alumni Center.
Tait, a founding partner of Tait Subler, LLC, a Minneapolis-based brand strategy consultancy, is responsible for developing intellectual capital and overseeing the development of strategic ideas for such clients as Nike, Best Buy (U.S., Canada, China, and Turkey), GUCCI (globally), Miller Brewing, TIME Magazine, H&R Block, Target, and General Mills, to name a few.
Tait has been quoted as a brand expert in TIME Magazine, The Wall Street Journal, BusinessWeek, and American Demographics, and his thinking also appears in the book The Art of Building Brands.
He started his career as an account planner in Canada and became the first planning director at BBDO in North America. As a planning director at Fallon McElligott, Tait's team led the strategic thinking on the highly awarded BMW, FORTUNE Magazine, Nuveen Investments, and Lee Jeans accounts. Tait is a graduate of the University of Western Ontario's Ivey School of Business.
Tickets to the event, which includes lunch, are $28. To register, visit carlsonschool.umn.edu/firsttuesday.