Carlson School of Management News

The Limits of Self-Control

Wednesday, May 11, 2011

By Rick Moore

We spend a good share of our days exercising self-control, whether it's ignoring the pastry on the kitchen counter, or smiling gamely at that ridiculous request from the boss when a rolling of the eyes is the first impulse.

But all that seemingly beneficial self-control may come at a cost.

Putting a lid on emotions and impulses may lead to more aggressive behaviors, according to new research by the U's Kathleen Vohs, who has been studying self-control as a limited resource for more than a decade.

And that has implications for almost everyone, especially those who must frequently deal with stress and emotional situations.

Read the rest this feature on the Carlson School of Management's Land O' Lakes Professor of Excellence in Marketing at UMNews.

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