Marcia Miller, vice president of brand, advertising, and interactive marketing at UnitedHealthcare will be the featured speaker at the next Brand Matters event on Tuesday, November 16, from 8:00 to 9:30 a.m. in the Carlson School of Management's 3M Auditorium. Miller will discuss why UnitedHealthcare embraced a master-brand strategy and how it organized to launch the brand nationwide.
The fee for the event, which includes breakfast before the presentation, is $25.
Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first hand knowledge of branding and a question-and-answer session.
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