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 Intense and rapidly increasing competition from domestic and global companies makes it imperative that companies recognize and deal with novel challenges. A key organizational capability for responding to constant competitive challenge requires that managers across levels and functional areas understand the company’s strategy fully, adapt quickly to strategic changes, and implement functional strategies consistently and coherently in synch with business and corporate strategy. Functional silo mindsets can now have serious consequences for company growth and progress.
This short and focused program is designed to explicitly provide functional managers with a comprehension of business and corporate strategy, and the ability to understand how to tailor and align functional strategies to support, sustain and enhance business and corporate strategy. Participants will learn the language, tools, and concepts of business and corporate strategy, as well as the issues around successful strategy implementation. They will develop an understanding of the role that functional strategies play in relation to overall company strategy and how to make functional strategies more effective in their support of business and corporate strategy. |
- Developing an understanding of business and corporate strategy
- Understanding the linkages between functional strategy and the company’s strategy
- Understanding industry analysis
- Assessing the roles of positioning and core competences in strategy and functional alignment
- How the best do it
- Learning to collaborate with strategic alliances across functions
- Strategy implementation and the power of functional consistency and fit
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 This program is designed for functional executives and managers who need to understand the strategic thinking of top management and to relate the strategy of their functional areas to the overall company strategy. Typical titles for participants include vice president, director, or senior-level manager for a functional area within a company, like marketing, finance, operations, IT, sales, development, etc. |
- Three Levels of Strategy: Corporate, Business, and Functional
- Industry Analysis and the Five-Forces Model of Industry Attractiveness
- Business Strategies, Core Competences, and Strategic Positioning
- Functional Strategy – Business Strategy Alignment
- Corporate Strategy
- Strategic Alliances
- Strategy Implementation: Functional and Strategic Fit
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 This program provides an intense and exciting learning environment. Learning will take place through various mechanisms including small and large group discussions, case studies, readings and videos. The learning approach is highly hands-on and interactive, both among the participants and between the faculty and participants. |
 $3,000
Quantity Discount
A discount of 15% will apply to registrations of three (3) or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.
Cancellation / Transfer Policy
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 Executive Education
Carlson School of Management
University of Minnesota |
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