“This program far exceeded my expectations. I have been to numerous educational programs over the years, but never a program this exceptional. The speakers were fabulous and the course content was outstanding. Not only will I recommend this to others, but I’ll be back for other programs.”
Vicki K. Hagen
Vice President/General Manager Marketing
Omaha Steaks

"I have attended many professional sessions, training days, symposiums, and seminars in the past 25 years, some professional, some for lay staff - and in many different parts of the world. This was the best that I have experienced - way to go! I was mentored many years ago that learning is a life long experience - this session confirmed that advice that I received from that very wise mentor many years ago."
Gordon Spronk
Senior Partner, Chairman of the Board
Pipestone System

"It was a privilege to attend this class. Everything about it was first-class. Outstanding speakers, support staff and overall attention to detail."
Cathy Bates
Product Development Manager
Vision-Ease Lens

"For many marketers, brand management is something to be done 'on the side,' and thinking about it in new ways often falls off the priority list. It was a luxury to spend three days thinking about strategic brand management among and with several excellent Carlson professors, and an equal number of excellent outside speakers."
Ann Hathaway
Marketing Consultant
Mayo Clinic

“I really enjoyed the course. I felt the combination of theory and real-world case studies gave me the tools I need to apply the information to my job and raise our company’s brand to the next level.”
Nichole Gerszewski
Marketing Communications Manager
Vital Images, Inc.

“The program provided more comprehensive concepts in strategic branding; from building, leveraging, measuring and protecting the brand. It is more than just marketing.”
Didi Ali Achmadi
Corporate Secretary
PT Indonesia Comnets Plus

“It reaffirmed my belief in the strength of the brand. The course refreshed my branding background and armed me with great data and statistics to help clients move their brands forward.”
Mary Kemp Murray
President
HartungKemp

“Thought provoking. In today’s hectic business world, it was refreshing to sit and think with no distractions (cell phone, phone mail, e-mail) and think about my company’s brand position.”
William J. Bergland
U.S. Sales & Marketing
Land O’Lakes, Inc.

“The Strategic Branding course is attended by marketers from leading Midwest companies. Not only do you learn and gain insight from the guest speakers, you also gain real-world learnings – not to mention networking contacts – from leading companies.”
Dave Pearce
Executive Vice President, Marketing
Liberty Enterprises

“The seminar certainly gives the manager of a small company (105 employees) the basics to develop the brand as an asset.”
Gary L. Scott
President
Alkota Cleaning Systems, Inc.

“The quality of the program was excellent - everyone we came in contact with surely understood their own brand. Definitely a class act.”
Holly Grover
Marketing Communications Supervisor
Graco, Inc.

“Carlson delivers on its brand promise to its students. By addressing their brand education needs as well as personal obligations, the program covered strategic thinking related to all aspects of the brand and followed up with practical applications.”
Karlene Wieland
Product & Brand Manager, Treats
International Dairy Queen

“My viewpoint of branding changed completely in three days. I learned many strategies I can work on and implement right away.”
Martha Nevanen
Director Marketing
United Properties

“Quality was excellent, a nice mix of theory and applied material, great support documentation (and amenities!). A fine, valuable program.”
James Sanford
Manager
Jostens

“The course was beneficial in providing a holistic look at brand strategy - touching on building, leveraging, implementing, and protecting a corporate brand. It drove home the fact that a brand is more than advertising; it's more than marketing. It is a concept / essence / emotion that needs to be understood and embraced by everyone in the organization, and that's just the beginning.”
Jessica Mauss
Marketing Communications Manager
Vital Images, Inc.

“The program helped me develop a deeper understanding of the many perspectives a company must bring to building and managing their brand strategy.”
Gayle Jorgens
Vice-President
Larsen Design & Interactive

“The Strategic Branding program provided me with timely, valuable insights from both an academic and a real world perspective. The content was both unique and relevant with a net take-away of attainable items to improve the value of my business.”
Erik J. Meade
Managing Director
Henry Russell Bruce

“This course contained a healthy balance of both academia and real world examples, and would be a useful experience for recently promoted managers and seasoned executives alike.”
Jim Sexton
Vice President- Marketing
Rice Lake Weighing Systems

“The Strategic Branding program provides a great blend of theoretical thinking that stimulates new paradigms, combined with real world examples demonstrating how implementation can be achieved. I have come to expect this balance from the Carlson School.”
Jeff Karls
Director of College Sales
Jostens

“The executive speakers provided an excellent perspective and an interesting experience. The faculty took time to have discussions or consultations with individuals after class.”
John Bruce
Director of Corporate Strategic Brand
Purina

“The Strategic Branding program met all my expectations and will be directly applicable to my day to day work.”
Eivind Djupedal
General Manager
Precept Foods