2005 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 2005

"The Quality of Price as a Quality Cue," Akshay R. Rao, Journal of Marketing Research (November 2005).
"Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," Mrinal Ghosh and George John, Journal of Marketing Research (August 2005).
"Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Rui Zhu and Joan Meyers-Levy, Journal of Marketing Research (August 2005).
"Cultural Differences in Consumer Impatience," Haipeng Chen, Sharon Ng, and Akshay R. Rao, Journal of Marketing Research (August 2005).
"Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, How Long, and Why?" Gerard Tellis, Rajesh K. Chandy, Deborah Macinnis, and Pattana Thaivanich, Marketing Science (Summer 2005).
"The Development of Self-Brand Connections in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).
"Using Stylistic Properties of Ad Pictures to Communicate with Consumers," Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 2005).
"Conceptualizing and Measuring Capabilities," Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Strategic Management Journal (March 2005).
"The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?" Jaideep C. Prabhu, Rajesh K. Chandy, and Mark Ellis, Journal of Marketing (January 2005).
"Negativity in the Evaluation of Political Candidates," Rohini Ahluwalia and Jill Klein, Journal of Marketing (January 2005).