2003 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 2003

"Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals," Alina Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (October 2003).
"Scanning Dynamic Competitive Landscapes: A Market-Based and Resource-Based Framework," Margaret A. Peteraf and Mark E. Bergen, Strategic Management Journal (October 2003).
"What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation," Rajesh K. Chandy, Jaideep C. Prabhu, and Kersi Antia, Journal of Marketing (July 2003).
"Pricing Process as a Capability: A Resource-Based Perspective," Shantanu Dutta, Mark Zbaracki, and Mark E. Bergen, Strategic Management Journal (July 2003).
"The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances," Akshay R. Rao and Humaira Mahi, Marketing Science (Spring 2003).