2001 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 2001

"What to Say When: Advertising Appeals in Evolving Markets," Rajesh K. Chandy, Gerard Tellis, Deborah MacInnis, and Pattana Thaivanich, Journal of Marketing Research (November 2001).
"When Does Vertical Coordination Improve Industrial Purchasing Relationships?" Arnt Buvik and George John, Journal of Marketing (2001).
"Experimental Evidence for Agency Models of Salesforce Compensation," Mrinal Ghosh and George John, Marketing Science (2001).