 
- "The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation," Rajesh K. Chandy and Gerard Tellis, Journal of Marketing (July 2000).
- "No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality," Amna Kirmani and Akshay R. Rao, Journal of Marketing (April 2000).
- "Which Ad Works, When, Where, and How Often? Testing the Effects of Direct Television Advertising," Gerard Tellis, Rajesh K. Chandy, and Pattana Thaivanich, Journal of Marketing Research (February 2000).
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