1999 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1999

"Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Deborah Roedder John, Journal of Consumer Research (December 1999).
"Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence," Shantanu Dutta, Jan B. Heide, and Mark E. Bergen, Journal of Marketing (October 1999).
"Understanding Institutional Designs within Marketing Value Systems," Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, and George John, Journal of Marketing (1999).
"Marketing in Technology-Intensive Markets: Toward a Conceptual Framework," George John, Allen M. Weiss, Shantanu Dutta, Journal of Marketing (1999).
"Governance Value Analysis and Marketing Strategy," Mrinal Ghosh and George John, Journal of Marketing (1999).
"Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories," Joan Meyers-Levy and P. Malaviya, Journal of Marketing (1999).
"Signaling Unobservable Product Quality through a Brand Ally," Akshay R. Rao, Lu Qu, and Robert W. Ruekert, Journal of Marketing Research (1999).