1998 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1998

"The Negative Impact of Extensions: Can Flagship Products Be Diluted?" Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).
"The Effects of Brand Name Suggestiveness on Advertising Recall," Kevin Lane Keller, Susan E. Heckler, and Michael J. Houston, Journal of Marketing (January 1998).
"Category Based Induction: The Inclusion Fallacy," Christopher Joiner and Barbara Loken, Journal of Consumer Psychology (1998).
"Exclusive Dealing and Business Efficiency: Evidence from Industry Practice," Jan B. Heide, Shantanu Dutta, and Mark E. Bergen, Journal of Law and Economics (1998).