1997 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1997

"Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (December 1997).
"Understanding Cooperative Advertising Participation Rates in Conventional Channels," Mark E. Bergen and George John, Journal of Marketing Research (August 1997).
"The Magnitude of Menu Costs: Direct Evidenc from Large U.S. Supermarket Chains," Daniel Levy, Mark E. Bergen, Shantanu Dutta, and Robert Venable, Quarterly Journal of Economics (August 1997).
"The Emergence of Adaptive Decision Making in Children," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (June 1997).
"Quick Response in Manufacturer-Retailer Channels," Ananth Iyer and Mark E. Bergen, Management Science (April 1997).