1995 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1995

"Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (March 1995).
"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert, Journal of Marketing (January 1995).