1994 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1994

"The Governance of Exclusive Territories When Retailers Can Bootleg," Shantanu Dutta, Mark E. Bergen, and George John, Marketing Science (Winter 1994).
"Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue," Allan D. Shocker, Rajendra K. Srivastava, and Robert W. Ruekert, Journal of Marketing Research (May 1994).