1993 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1993

"Goal-Oriented Experiences and the Development of Knowledge," Cynthia Huffman and Michael J. Houston, Journal of Consumer Research (September 1993).
"A Two-Factor Explanation of Assimilation and Contrast Effects," Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (August 1993).
"Diluting Brand Beliefs: When do Brand Extensions Have a Negative Impact?" Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993).