1992 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1992

"Price Premium Variations as a Consequence of Buyers' Lack of Information," Akshay R. Rao and Mark E. Bergen, Journal of Consumer Research (December 1992).
"The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Terry L. Childers and Akshay R. Rao, Journal of Consumer Research (September1992).
"The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Akshay R. Rao and Wanda A. Seiben, Journal of Consumer Research (September 1992).
"Age Differences in Children's Choice Behavior: The Impact of Available Alternatives," Deborah Roedder John and Ramesh Lakshmi-Ratan, Journal of Marketing Research (May 1992).
"Do Norms Matter in Marketing Relationships?" George John and Jan B. Heide, Journal of Marketing (April 1992).