1990 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 1990

"Performance Outcomes of Purchasing Arrangements on Industrial Buyer-Vendor Relationships," George John, T. Noordeweir, and J. R. Nevin, Journal of Marketing (October 1990).
"Alternative Approaches to Understanding the Determinants of Typicality," Barbara Loken and James Ward, Journal of Consumer Research (September 1990).
"The Influence of Message Framing and Issue Involvement," Durairaj Maheswaran and Joan Meyers-Levy, Journal of Marketing Research (August 1990).
"Unbundling of Industrial Systems," George John, L. Wilson, and A. Weiss, Journal of Marketing Research (May 1990.)
"Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990).
"Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships," Jan B. Heide and George John, Journal of Marketing Research (February 1990).