1989 Marketing Department A Journal Publications

Marketing Department Publications: 1989

"The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory," Joan Meyers-Levy, Journal of Consumer Research (September1989).
"The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review," Akshay R. Rao and Kent B. Monroe, Journal of Marketing Research (August 1989).
"Priming Effects on Product Judgments: A Hemispheric Interpretation," Joan Meyers-Levy, Journal of Consumer Research (June 1989).
"Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis," Siew Meng Leong, Paul S. Busch, and Deborah Roedder John, Journal of Marketing Research (May 1989).
"Sales Compensation: An Empirical Investigation of Factors Related to the Use of Salary Versus Incentive Compensation," George John and Barton A. Weitz, Journal of Marketing Research (February 1989).