1988 Marketing Department Journal Publications

Marketing Department Publications: 1988

"The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Akshay R. Rao and Kent B. Monroe, Journal of Consumer Research (September1988).
"The Influence of Sex Roles on Judgment," Joan Meyers-Levy, Journal of Consumer Research (March 1988).
"The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," George John and Jan B. Heide, Journal of Marketing (January 1988).