1987 Marketing Department Journal Publications

Marketing Department Publications: 1987

"Picture-Word Consistency and the Elaborative Processing of Advertisements," Michael J. Houston, Terry L. Childers, and Susan E. Heckler, Journal of Marketing Research (November 1987).
"Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework," Orville C. Walker, Jr. and Robert W. Ruekert, Journal of Marketing (Summer 1987).
"Interactions Between Marketing and R&D Departments in Implementing Different Business Strategies," Robert W. Ruekert and Orville C. Walker, Jr., Strategic Management Journal (May-June 1987).
"Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly," Catherine A. Cole and Michael J. Houston, Journal of Marketing Research (February 1987).
"Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Robert W. Ruekert and Orville C. Walker, Jr., Journal of Marketing (January 1987).