1986 Marketing Department Journal Publications

Marketing Department Publications: 1986

"Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Deborah Roedder John and Cathy A. Cole, Journal of Consumer Research (December 1986).
"Covariation Assessment by Consumers," James R. Bettman, Deborah Roedder John, and Carol A. Scott, Journal of Consumer Research (December 1986).
"Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Deborah Roedder John, Carol A. Scott, and James R. Bettman, Journal of Consumer Research (June 1986).
"The Development of Consumer Knowledge in Children: A Cognitive Structure Approach," Deborah Roedder John and John C. Whitney, Jr., Journal of Consumer Research (March 1986).