1985 Marketing Department Journal Publications

Marketing Department Publications: 1985

"The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Robert W. Ruekert, Orville C. Walker, Jr., and Kenneth J. Roering, Journal of Marketing (Winter 1985).
"The Relationship Between Information Recall and Reported Attitudes: Some Exploratory Analyses," Barbara Loken and Ronald Hoverstad, Journal of Consumer Research (September 1985).
"Measurement of Individual Differences in Visual Versus Verbal Information Processing," Terry L. Childers, Michael J. Houston, and Susan E. Heckler, Journal of Consumer Research (September 1985).
"A Psychometric Assessment of Measures of Scripts in Consumer Memory," Ruth Ann Smith and Michael J. Houston, Journal of Consumer Research (September 1985).